Brand Design

1. Research & Strategy

Conduct competitor analysis and industry research. Determine target audience, brand attributes, and unique value proposition.

2. Mood Board (Stypescape)

Gather visual inspiration for design. Can include imagery, fonts, colors, graphics, icons, and written content. Create a board to store inspiration for final design.

3. Logo Design

Design a unique logo for your business and brand. Can customize design and colors to align with your vision and highlight your business' unique value.

4. Brand Guidelines

System that includes: logo, typography, color palette, brand voice/language, icons, images, graphic elements, and mockups (examples) of how elements can be applied to final designs such as websites, apps, and presentations.