BePresentPDX
Brand and Web Design
Project Overview
Brand and website design for a client in the coaching/consulting industry who is starting a new business. Focusing on stakeholder goals and creating a website that fosters trust and transparency.
The Problem
Growth Oriented individuals, seeking professional guidance around a change in their lives struggle with finding someone who understands their perspective and empowers them in the decision making process. They’re concerned about investing a lot of time, money, and effort into a program that might not be a good fit or help them achieve their goals.
The Solution
Create a website with a strong mission and include content that highlights a personalized coaching approach. Utilize uplifting imagery and language that encourage connection while also showing the benefits of engaging in a coaching partnership.
Background
My client, BePresentPDX, provides creative coaching and consulting to growth-oriented individuals facing change in their lives. This is a new part-time business for the owner and he wants a website that showcases his philosophy and services, and provides an easy way for clients to get in touch.
The owner of BePresent PDX emphasizes a personal and holistic approach and wants to convey this through imagery and written content.
Brand & Web Designer, Project Manager
BePresent PDX's Role
Create written content, provide project feedback
My Role
Team
1 Brand & Web Designer
Client, BePresentPDX
Tools
Figma, Squarespace,
Google Suite, Zoom, Trello
Timeline
November 2022 - April 2023
Design Process
Discover
Define
Ideate
Prototype
Test
Initial Client Consultation
During the initial client consultation, my client and I discussed his business goals, project scope, website content, and platform options. We agreed to communicate by email and meet if there was anything that needed to be addressed in-depth, and set a tentative project deadline of March 2023. My client’s main goal for the website is to help market and explain services, provide an easy way to access services, and to help educate potential and existing clients about key topics in professional and personal development.
Proto Personas
My client and I collaborated and came up with two proto personas that fit his target demographic. These were based on the type of people he thinks will be drawn to his approach as well as the type of clients he wants to attract.
Brand & Style Direction
Desktop & Mobile Mockups
Website Content & Revisions
After building the core of the website based on the existing content, target audience, and my client's goals, BePresentPDX completed the rest of the written content. He said that having the imagery, structure, and headings in place helped with filling in the details. We made some small revisions such as swapping a couple images to more closely reflect his messaging and altered some of the language.
Step 1: Built website core based on existing content, target audience, and business info
Step 2: BePresentPXD added details. Revised text based on feedback.
SEO & Website Handoff
After the revisions were completed, I optimized each page for SEO and created a custom 404 page for my client. Squarespace has built in SEO, so I was able to easily add page titles, meta descriptions, alt text, and tags (for the blog). I met with BePresentPDX to hand off their website and provided a tutorial for how to make updates, use his blog, and implement SEO for new content.
Final Thoughts
It was so wonderful working with my client on his website. I'm happy to say that he is thrilled with his website and really enjoyed collaborating on this project. My client even reached out to me to let me know how many compliments he's gotten on his site. Below, are a couple comments from my client on LinkedIn.
BePresentPDX and I plan to collaborate in the future. If my client needs updates, he asked if he can reach out to me. I look forward to continue supporting my client and can't wait to hear how his business goes.
Thank you!
